Maximising Shopify Efficiency: How Team Augmentation Can Transform Your eCommerce Operations

We understand that managing a Shopify store often feels like an uphill struggle. There is so much to consider - from inventory and product management to customer queries and new product pages. Trying to manage this as well as running your business is difficult.

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But it doesn’t have to be like that and can be solved with a simple process known as Shopify team augmentation. We describe this subject and some of its benefits below, but in short, it’s the process of hiring an experienced dedicated individual and or team to support or run your Shopify store under your leadership and direction.

What is team augmentation for Shopify?

Shopify team augmentation is a form of outsourcing. Instead of trying to manage your Shopify store while juggling other business tasks, you hire an individual or a team of dedicated experts to provide Shopify operational support and do it for you, where required.

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These Shopify experts know the platform inside out and understand what it takes to create a successful, optimised eCommerce store. The service is typically bespoke and tailored to suit your business needs and the complexity of your operations.

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The Shopify experts will report to you and work closely with you to ensure you have eCommerce efficiency and that the management of your store is taken care of as you need it.

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How can it improve the efficiency of your eCommerce operations?

Team augmentation for Shopify offers numerous benefits including the freeing-up of yours and others time, improved optimisation on all levels, experienced operators sharing learnings to be considered and help where and when you required it.

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Your time can be used elsewhere

The biggest benefit is the time you save. Instead of diverting your time and resources to Shopify store management, you can concentrate on other business areas that will directly impact and improve your store's trading performance. 

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The daily support or running of the store is in great hands with Bolster and thus you and your internal team can look at things like acquiring new customers, marketing strategies, and overall business development. 

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Simple tasks like order fulfilment, inventory management, and updating product info can be incredibly time-consuming. By augmenting a dedicated Shopify team you get those vital minutes back and can make better use of them.

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You benefit from targeted knowledge and experience

As a business owner or eCommerce manager you often have to employ the “jack of all trades'' mantra. For example, you may have to manage your Shopify store but also deal with marketing and fulfillment. Often times you may lack a specialised skill set or advanced experience in these areas which means those processes are not optimised fully or as previously mentioned you simply have lost capacity.

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Team augmentation for Shopify replaces the “jack of all trades” approach with the “master of one”. Instead of trying to run your store with minimum time while also working on other projects, you can get an individual or dedicated team who are masters of their craft and ultimately follow your lead and strategy direction to get things done.

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They understand the nuances of Shopify stores, know how to run them efficiently and optimise them for your customers, again under your guidance where you require it.

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Your Shopify store becomes optimised for the end user

Working with a dedicated Shopify team ensures your customers get the best shopping experience possible. They look at every aspect of your store and work to improve usability in areas like navigation, merchandising or even optimised landing pages, and make sure customers can find what they want and make a purchase with minimum effort.

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Specific areas the team could address include:

• Primary navigation layout.
• Website hierarchy and page structure.
• Product search functionality.
• Store loading times.
• Shopping cart functionality.
• Mobile accessibility.

See a more extensive list here.

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These are important factors for trading smartly, increasing conversions and keeping your customers happy. 

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For example, a YouGov Mobile Commerce Landscape article showed that 73% of shoppers areuse their mobile to shop online at least once per day[1] which further highlights the need for your store to be mobile optimised.

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In your current team you may not have the experience and knowledge to execute or implement these types of optimisations but with our support you will be able to.
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Your abandoned cart rates and lost customers should decrease

Shopify team augmentation allows you the time to look at specific downfalls your store might experience such as abandoned cart rates and areas of lost conversions. As an example it provides you the time to implement A/B testing and genuinely review and better understand how a pivot could generate efficiencies on all levels.

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For example, with time back you can delve into the reasons for customers closing their browsers without buying the items in their shopping cart. Perhaps it was a timeout error or an issue with your payment system. Or maybe they needed an extra incentive to get over the final buying hurdle? Good to also know that we could help you with this work as well if you felt there were more important areas you can spend your new found time.

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Similarly, you can analyse metrics like bounce rates to see which pages are consistently turning customers away. With this knowledge, improvements can be made and these figures can be reduced which results in more conversion and ROI for your store.

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You can find new avenues for Shopify store growth

With our support we could help manage your Shopify reporting exports so you can have the time to review and provide detailed insight into your store’s performance. This data can be collated and you can use it to target new areas of growth or simply confirm your strategy is working.

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For example, perhaps you find that a specific product is performing well so you decide to create new marketing campaigns for it. Or a product(s) that are selling well you can share with marketing and buying and make sure they are aware and not to run out of inventory.

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Consider Shopify team augmentation to free up valuable resources and drive growth

As you can see, Shopify operational support is invaluable. You can have a part or fully managed eCommerce store that runs efficiently while still being in line with your business goals and brand image and all under your guidance and lead. This also gives you extra time and resources to develop your business further and attend to other processes, knowing that your Shopify store is in great hands.

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[1] - YouGov - Mobile Commerce Landscape

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